Sunday 26 January 2014

Magazine Writing - There are no features

We always hear about pitching a feature idea to magazines and so on but this isn't exactly the correct term. There are no features there are different types of features that you can pitch, you have to call them by their proper name and not refer to them as a feature.

A type of feature is never going to be news but to be a success it needs what we call a news peg - something that links it to the news and gives it an anchor. For example if a storm is in the news you could do a consumer review feature on the top 5 ways to ride out a storm and so on.
  • Confessional Interview - this would be where you interview someone who has something to confess about their private lives which causes the reader to relate to a personal experience.
  • Consumer Reviews - this is usually pegged to entertainment and so on, so the top 5 or top 10 of something.
  • Pictures / Fashion - pictures are key in 'features' or rather magazines because they need to be visually striking and reel people in, for example the front page of a magazine has to do this job.
  • Feature Interview - this is to find out different opinions.
  • Documentaries - adds greater exposition to news stories usually, like throwing in a case study to improve personal interest.
  • News Feature - adding more of a person touch to the news, not really to do with features.
  • Profiles - creating a profile on a person or subject.
  • Arts Review - reviewing things like immigration, for example there are a whole bunch of films and short films that explore immigration and so on.
  • Investigations - a step further than news, going deeper into a subject to gain a deeper insight.
  • Observational - putting yourself into a situation and then write what you see - for example Hunter S Thompson and Thomas Wolfe. An example would be 'my time as a conservative party member'.
  • Reader Response - reaction to events, usually delivered by a 'text us what you think about this at... or tweet us at...'
For features you must always stick to a word limit. This is because everything in a magazine is meticulously planned out and if you're given a limit you must get it spot on, anything less or anything over would ruin the whole production cycle. Here is a rough difference between news and features!